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My Town Grandville: RiverTown Crossings Mall opening even earlier for Gray Thursday deals | Business

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My Town Grandville: RiverTown Crossings Mall opening even earlier for Gray Thursday deals
My Town Grandville: RiverTown Crossings Mall opening even earlier for Gray Thursday deals

GRANDVILLE, Mich.--  RiverTown Crossings Mall is opening even earlier for Gray Thursday/Black Friday shopping.

Stores inside the mall will open at 6 p.m. on Thanksgiving to accommodate retailers who are beginning their holiday deals even earlier.  The mall will open its doors to shoppers round 5:30 p.m. so they do not have to wait outside in the cold.

You can find a list of the individual store hours inside RiverTown Crossings Mall here.

RiverTown's senior general manager, Randy Zimmerman, says stores will not be obligated to open on Thanksgiving.  He says the only requirement is that stores are open by 6 a.m. on Black Friday.

Zimmerman says starting this holiday season, the mall will also have two or three "roving ambassadors"  to help shoppers find stores.  The roving ambassadors will also carry iPads to sell gift cards to shoppers. 

The holiday shopping creep has been happening for years. Last year, RiverTown Crossings Mall opened at 8 p.m. for Gray Thursday shoppers.  In 2011 and 2012, the mall opened at midnight.  Zimmerman says the mall's decision to open earlier is based on what the department stores and other tenants want.

Zimmerman also says that contrary to popular belief, the busiest shopping day of the year is the Saturday before Christmas.

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